The Global TV Landscape and Helping Underserved Communities with Free/FAST Ad Based Ethnic Content

There is no doubt that OTT is growing exponentially everywhere. Anywhere there is a connected device - whether it be on your phone, TV or laptop - there is a way to enter into the open world of the internet. Because of this, a viewer now has the ability to unlock shows or movies that they would not normally have the ability to watch if the TV world was still the traditional way via antenna, cable and satellite.

The ability to watch whatever you want, whenever you want is not just appealing to someone in the US, or the EU, but is obviously appealing to everyone worldwide. As there are more apps and platforms out there, the question is how fast can an underserved community or territory quickly catch up to the rest of the FAST players? A great article that details this, OTT Beyond Borders, discusses general approaches to what current platforms are doing in order to reach globally.

What we do know is this--- a launch in a certain territory is very much based on revenue generation. Many territories are given priority status by high CPMs (Cost-per-thousand). It is obvious that there is massive viewership in some territories and yet platforms do not want to push out because of time and cost vs actual ROI. But to us, we believe all content should know no boundaries based on cost and revenues. At FAST Channels TV FASTchannels.tv, we’ve created a simple solution to take the cost out of the factor so that the ability to launch channels to underserved communities is a reality. It is important to us because everyone, everywhere should not be held back by the minute details.

For the business minded; however, building a channel brand is invaluable. Launching a full 24/7 channel gives you the ability to track what works and what doesn’t. With those viewership metrics, a brand can then look elsewhere for revenue generation, not just with programmatic ad sales but with direct sales based on their audiences. At FAST Channels TV, we launched 15 African channels, 19 Indian channels, and 17 LATAM channels all which are a part of our 130+ channels currently available.

About FAST Channels TV:

Revolutionize Your TV Experience with FAST Channels TV

Empower your content ownership journey with FAST Channels TV, your premier destination for launching cutting-edge FAST linear channels. Our state-of-the-art white-label platforms and channel playout generation services are tailored for broadcasters, operators, and content owners, enabling swift deployment and seamless monetization of your channels.

For inquiries about launching a FAST channel or adding some or all of our channels to your platform, contact FAST Channels TV at info@fastchannels.tv  or visit https://www.fastchannels.tv/