Standing Out in a Sea of FAST

Everyone is talking about FAST (Free Ad‑Supported Streaming TV), which for content owners, channel operators, and streaming platforms, is both an opportunity and a challenge. Distribution has never been more accessible, but attention has never been harder to earn.

So, how do you stand out without falling into the trap of over-promising or over-spending?

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Russell Foy
FAST Trend Report 2026

One thing is clear; Free Ad-Supported Streaming TV (FAST) is no longer the industry’s disruptor, it’s the new normal. And as we move through 2026, FAST is continuing to redefine how audiences consume media, how advertisers connect with viewers, and how content owners monetize at scale.

This annual outlook explores where attention is growing and what broadcasters, platforms, and advertisers need to prioritize next—from emerging markets and mobile-first consumption to programmatic CTV growth and localized content tactics.

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Russell Foy